football
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
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Facebook clicks with millions of consumers across the globe
Watch the film conceptualised by Taproot Dentsu here
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
MMGB: Star Sports makes football look like child's play
Watch the film conceptualised by the in-house team of Star Sports here
Trending on and off the turf: how Premier League players are boosting their social media reach
The top ten player influencers in the Premier League, ranked by We Are Social.
Opinion: Why relevance should win over revenue in shirt sponsorship
The author questions whether enough thought is being put into the name on the shirt
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