football

3 days ago

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Jul 19, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen

Mar 05, 2021

Facebook clicks with millions of consumers across the globe 

Watch the film conceptualised by Taproot Dentsu here

Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Mar 01, 2019

MMGB: Star Sports makes football look like child's play

Watch the film conceptualised by the in-house team of Star Sports here

Aug 22, 2017

Trending on and off the turf: how Premier League players are boosting their social media reach

The top ten player influencers in the Premier League, ranked by We Are Social.