gandhi

Oct 03, 2024

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

Jun 29, 2024

White Rivers Media partners with Keshav Suri Foundation to drive mindfulness about the LGBTQIA+ community

The agency conducted sensitisation and awareness drives, enabled digital activations, and hosted a panel discussion in June.

May 27, 2024

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

Oct 01, 2015

Ode to Mahatma – the maverick cause marketer

The father of the nation marketed causes like brands with the panache of a VC, says the author

Oct 09, 2013

Decoding ‘Brand Gandhi’ and ‘Brand Modi’

Pooja Ahuja Nagpal engages marketing minds to get a critical analysis of both politicians in the limelight. One brand seems to emerge stronger. But will this affect the verdict?