gemini
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline
Kiran Khalap's Blog: Are you a segment of one?
Kiran Khalap, co-founder, Chlorophyll brand and communications consultancy, elaborates on segmenting and effectively reaching out to the consumer, in his unique 'Geminian' way
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