![Nick Graham, Senior Consultant at Kepler dives deep into the potential of AI-powered search, and analyses its potential implications for search more broadly.](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fgoogle+ai+search.jpg&h=570&w=855&q=100&v=20170226&c=1)
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With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
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