gen
.jpg&h=268&w=401&q=100&v=20170226&c=1)
India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
KFC serves up epic flavour adventure for Gen Z
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
