gen
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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
KFC serves up epic flavour adventure for Gen Z
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research
‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.
AI in marketing: Where tech meets human emotion
The brand marketing consultant notes that while tech evolves, human emotion and creativity remain at the heart of great marketing. The future belongs to campaigns where AI enhances, not replaces, human insights.
The CMO's MO: Udit Agarwal weaves AI magic to boost Exotel's marketing impact
Exotel’s global marketing head explains how gen AI’s smart orchestration makes personalised, cost-effective customer interactions a breeze, revolutionising engagement for businesses big and small.
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