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Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research
‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.
AI in marketing: Where tech meets human emotion
The brand marketing consultant notes that while tech evolves, human emotion and creativity remain at the heart of great marketing. The future belongs to campaigns where AI enhances, not replaces, human insights.
The CMO's MO: Udit Agarwal weaves AI magic to boost Exotel's marketing impact
Exotel’s global marketing head explains how gen AI’s smart orchestration makes personalised, cost-effective customer interactions a breeze, revolutionising engagement for businesses big and small.
Alembic CSR and Havas Life Mumbai transform motherhood through AI
The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.
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Publicis Groupe-backed MSL launches MSL Mojo
It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.
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