ghajini
All about Movie Marketing
Movie marketing has become more scientific and innovative, finds Campaign India.Ubiquitous is how one can describe brand 'Ghajini'. One can find its presence across all mediums, be it TV, print, outdoor, Internet, mall activation, cinema activation and even in the advertisements of other brands! Movie marketing in India has evolved and is becoming more innovative and scientific in its approach. Ghajini is a really good example of that.
Hundred haircuts to promote Aamir Khan's new film
As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie. BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.
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