All about Movie Marketing

Movie marketing has become more scientific and innovative, finds Campaign India.Ubiquitous is how one can describe brand 'Ghajini'. One can find its presence across all mediums, be it TV, print, outdoor, Internet, mall activation, cinema activation and even in the advertisements of other brands! Movie marketing in India has evolved and is becoming more innovative and scientific in its approach. Ghajini is a really good example of that.