gitanjali sriram
Nov 18, 2011
Are GRPs the sole indicator of brand's ROI?
Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective
Aug 27, 2010
Will crowdsourcing be a threat to agencies?
It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao
Mar 24, 2010
Breaking news: Gitanjali Sriram to head Naked India
UK-based Naked Communications has appointed Gitanjali Sriram (pictured) to head its India operations. Sriram joins from Lowe Lintas where she was director, channel planning.
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