global advertising
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
MMGB: Audi takes you paintballing in the new RS4 Avant
WATCH the ad film created by Rubber Republic here
Samsung positions S III at 'Everyone's Olympics' 2012, with Beckham TVC
WATCH the TVC created by Cheil Worldwide here
MMGB: After 'Thank you Mom', P&G says 'Here's to dad', via Gillette
Athletes Liam Tancock, Tyson Gay and Roger Federer star in Gillette's latest television commercial for Father's day created by BBDO
Monday Morning Gloom Buster: ESPN - Shake on it!
Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning
Global creative is not bland, claims Sorrell
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.
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