Shephali Bhatt
Jan 23, 2012

Monday Morning Gloom Buster: ESPN - Shake on it!

Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning

Monday Morning Gloom Buster: ESPN - Shake on it!

Aplenty of reasons why you should cheer up this Monday morning. First off, it precedes a long weekend (thanks to a national holiday on 26 January)

And secondly, because there's a sport fanatic in almost all of you and we know exactly what will cheer that sport enthusiast in you.

Here it is, the latest TVC for ESPN created by Wieden + Kennedy, New York:

'It's not crazy, it's advertising', no, 'sports', or both! You get the drift, right? So, let's shake on it and get going. Happy working! 

 

Source:
Campaign India

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