Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning
Aplenty of reasons why you should cheer up this Monday morning. First off, it precedes a long weekend (thanks to a national holiday on 26 January)
And secondly, because there's a sport fanatic in almost all of you and we know exactly what will cheer that sport enthusiast in you.
Here it is, the latest TVC for ESPN created by Wieden + Kennedy, New York:
'It's not crazy, it's advertising', no, 'sports', or both! You get the drift, right? So, let's shake on it and get going. Happy working!
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
.png&h=268&w=401&q=100&v=20250320&c=1)
The era of the accountable, standardised ecosystem is beginning.
.png&h=268&w=401&q=100&v=20250320&c=1)
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
.png&h=268&w=401&q=100&v=20250320&c=1)
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
