Shephali Bhatt
Jan 23, 2012

Monday Morning Gloom Buster: ESPN - Shake on it!

Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning

Monday Morning Gloom Buster: ESPN - Shake on it!

Aplenty of reasons why you should cheer up this Monday morning. First off, it precedes a long weekend (thanks to a national holiday on 26 January)

And secondly, because there's a sport fanatic in almost all of you and we know exactly what will cheer that sport enthusiast in you.

Here it is, the latest TVC for ESPN created by Wieden + Kennedy, New York:

'It's not crazy, it's advertising', no, 'sports', or both! You get the drift, right? So, let's shake on it and get going. Happy working! 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

IndiGo crisis: A case for more heart, less script

In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.

5 hours ago

Upping the game: How Indian game developers can ...

While India has massive download volume, only a small percentage are high-value payers.

7 hours ago

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

3 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.