Shephali Bhatt
Jan 23, 2012

Monday Morning Gloom Buster: ESPN - Shake on it!

Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning

Monday Morning Gloom Buster: ESPN - Shake on it!

Aplenty of reasons why you should cheer up this Monday morning. First off, it precedes a long weekend (thanks to a national holiday on 26 January)

And secondly, because there's a sport fanatic in almost all of you and we know exactly what will cheer that sport enthusiast in you.

Here it is, the latest TVC for ESPN created by Wieden + Kennedy, New York:

'It's not crazy, it's advertising', no, 'sports', or both! You get the drift, right? So, let's shake on it and get going. Happy working! 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.