global strategy
Aug 08, 2013
Consistency around the world is more important than ever
When marketers decide to do their own thing, it’s because they’ve lost faith in the overarching strategy, writes the head of European marketing at Honda, in Marketing Magazine
Jun 13, 2013
McCann Erickson appoints Suzanne Powers global chief strategy officer
She joins the agency from Crispin Porter + Bogusky, where she held a similar role
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