Campaign India Team
Jun 13, 2013

McCann Erickson appoints Suzanne Powers global chief strategy officer

She joins the agency from Crispin Porter + Bogusky, where she held a similar role

McCann Erickson appoints Suzanne Powers global chief strategy officer

McCann Erickson has announced the appointment of Suzanne Powers as EVP - chief strategy officer.

Powers joins McCann Erickson from Crispin Porter + Bogusky (CP+B), where too she served as global strategy officer. She succeeds Daryl Lee, who was promoted to global CEO of UM, McCann Worldgroup’s global media agency partner.

Harris Diamond, chairman and CEO, McCann Worldgroup, said, “Suzanne has the energy, passion and skills to lead our incredibly talented group of strategic executives. She brings us a unique perspective on how to build global insights and ideas across our brands, geographies and culture.”

Prior to CP+B, she was the global strategy director of TBWA, where she led brands including Mars, Nivea, and GSK.

“McCann is a great brand, and I am excited to be part of writing the next chapter. 'Truth well told' is not only a mantra, it’s an organising principle for how to approach solving brand challenges in a modern world, across the agency culture and the global brands. The strategic group is incredibly strong, and I’m looking forward to working with them,” said Powers.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.