godrej
Godrej unveils brand refresh with INR 1,500 crore marketing blitz
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study
Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.
Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint
TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts
Interbrand's 2023 top brands report reveals the top Indian brands within the technology, FMCG, financial services, home building, infrastructure and automotive sectors
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