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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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Google Meridian: Campaign effectiveness or cost escalations?
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
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Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
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