greenwashing

Mar 11, 2025

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

Dec 02, 2024

The call of green: How brands are driving sustainability in campaigns

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.

Nov 27, 2024

ASCI flags 98% ads as misleading in 2024 review

A major chunk of these ads are from real estate and online betting sectors.

Nov 19, 2024

From greenwashing to green truths: Agencies tackle COP29 challenges

As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.

Aug 09, 2024

Busting greenwashing: The key is transparency in communications

In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.

Jun 06, 2024

UN chief calls for ban on fossil fuel ads to combat climate change

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.