Evie Barrett
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How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Unilever influencer focus: Are creators leaving PR ...
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
Most large companies guilty of 'greenhushing', ...
Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.
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UN chief calls for ban on fossil fuel ads to combat ...
UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.
'Not just about slapping logos onto jerseys ...
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve
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