grey akqa merger

Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks
Nov 26, 2020
Gideon Spanier

Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks

WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Neuromarketing: Game-changer or gimmick for Indian brands?

5 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

6 “Ogilvy India” “Arnab Manna”

Farming for change: How innovative marketing is reshaping India's agricultural landscape

7 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Eknath Shinde's message to advertising, marketing and media professionals

8 Eknath Shinde's message to advertising, marketing and media professionals

Tanima Kohli: Breaking stereotypes to deliver impactful ads

9 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Grey's Ketan Desai to head Monks India

10 Grey's Ketan Desai to head Monks India