group creative director

Close up: ‘To have a consensus is becoming a difficult thing’
Mar 20, 2015
Shinmin Bali

Close up: ‘To have a consensus is becoming a difficult thing’

Anupama Ramaswamy, group creative director, Cheil Worldwide SW Asia, reflects on the ‘mush’ approach to advertising, fragmented consensus, importance of processes, awards work and more

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