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WARC pegs global retail media advertising investment at $153.3 billion in 2024
Jun 05, 2024
Campaign India Team

WARC pegs global retail media advertising investment at $153.3 billion in 2024

However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.

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