guy hearn
I-Com Global Summit 2017: How to champion native advertising
Ilana Westerman was in discussion with Guy Hearn on day four of the summit
Goafest 2015: Goafest over the years...
The Indian advertising festival kicks off later today; here's a recap of some of the sessions from previous years that stood out
Goafest 2014: ‘Are you a complement to the computer? Or is it better off without you?’ - Guy Hearn, Omnicom Media Group
Parents are looking for help, and brands can help them use digital for kids’ development, said the first speaker at this year’s festival
Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics
Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes
Spikes Asia 2012: Mobile users want more relevant stuff: PHD
The function of mobile in the marketing mix has shifted from creating awareness to consumer engagement, and now to utility for users, according to Guy Hearn (pictured), PHD's director of communications insights
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