Goafest 2015: Goafest over the years...

 

Seventy five per cent of snake bites are non-poisonous. But 75 per cent of the time, when a snake bites, people die out of fear. This observation by Swami Sukhabodhananda on day two of Goafest set the tone for his opening talk on the theme: ‘Uncertainty is also a part of life’. Read on...

 

Goafest 2014: India's youngest app developers take stage; leave it with a standing ovation

 

The youngest ever speakers at Goafest, brothers Shravan (14) and Sanjay Kumaran (12), took stage on day one of the 2014 edition of the festival. The duo spoke of Go Dimensions, which they founded in 2011. The company develops apps for the iOS and android platforms. Read on....

 

Goafest 2014: "I will make Doordarshan a success story": Prakash Javadekar

 

Finally, there is good news for those awaiting the rejuvenation of Doordarshan and All India Radio. Addressing delegates on day three of Goafest 2014, Union Minister for Information of Broadcasting Prakash Javadekar assured focus on the two iconic State-run brands. Read on...

 

Goafest 2013: 'Creativity is ‘effectiveness'' – DDB's Amir Kassaei

 

Noting that we are in stage of evolution, Kassaei termed the period from 1995 to 2011 as the ‘age of digital and fragmentation’, and the period from 2011 as the age of technology. Read on...

 

Goafest 2013:  ‘Agencies must realise the complexity of the business’: Harit Nagpal 

 

Harit Nagpal, Sunil Alagh and Arunabh Das Sharma reflected on business and media complexities, client-agency relationships and talent issues in advertising. Read on...

 

Goafest 2012: The 'Great Cooks Make Biryani' theory by Prof John Philip Jones

 

Professor John Philip Jones, author and brand guru, came in  from New York for a session on 'Adding Drive to Magical Ideas'.

 

Right in the beginning, Jones set the context that the advertising business is about oomph, enthusiasm and imagination but only 41 per cent of advertising produces sales. The need is to be clear in strategies and tactics, and use data to drive strategy and ideas, which should be further evaluated to feed into strategy. Read on...

 

Goafest 2014: ‘Are you a complement to the computer? Or is it better off without you?’ - Guy Hearn, Omnicom Media Group

 

What’s coming next? We don’t know. But it’s coming fast. The pace of change is increasing by the day. And in this changing, uncertain ecosystem are opportunities, pointed out Guy Hearn, chief innovation officer - Apac, Omnicom Media Group. Read on...