hbo
Blog: Are English GEC and English movies on TV dead?
The author reasons why English GECs and movie channels are on the decline in the country
HBO Premium presents ‘accessories’ to devour ad-free experience
Watch the ad films conceptualisd by DDB Mudra
HBO's Richard Plepler is Cannes Lions 2014 Media Person of the Year
Plepler will be honoured with the award on 17 June during the festival
“There's an increasing number of viewers who are prepared to pay for ad free content”
Q&A with Jonathan Spink, CEO, HBO Asia about the new channels - HBO Hits and HBO Defined - and his plans for the 23 HBO markets he handles in Asia, including India
The One Show Entertainment Awards announces its finalists
The First Annual One Show Entertainment Awards has announced its finalists. MTV, Adidas, Coca-Cola, eBay, Frixenet, HBO, IBM, Nike and NIN are some of the shortlisted brands. The Awards will take place at The Paley Center for Media in Los Angeles on Tuesday evening, October 7.
Mudra's new campaign pushes great stories on HBO
Mudra Group has launched a new print campaign for HBO, the English movie channel. The creative team includes Sayantan Choudhury and Sumonto Ghosh.The thought for the campaign came from the fact that Hollywood is increasingly getting popular in India. And just like Hindi movies, English movies have started influencing the way people think and act. The insight was that people connect their real life to movies and sometimes dramatize a normal situation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins