hdfc standard life
Opinion: Loyalty: Is the venerated virtue anti evolutionary?
Ashish Mishra,chief strategist and head, Water
"From the marketer's pov, digital advertising is shangri-la": Marico's Satpathy
Insights from the panel discussion which took place on Wednesday in Mumbai before the Yahoo! Big Idea Chair Awards
HDFC Standard Life revamps brand identity
HDFC Standard Life has unveiled a new brand identity for connecting with a younger demographic. Leo Burnett has worked on the multimedia campaign, while Ray+Kesavan|The Brand Union has created the new identity.
Are clients taking advantage of the agencies?
The hypercompetition in adland gives clients the opportunity to shop around, and they will, discovers Arati Rao
Downturn is an upturn for the market leader
Campaign India probes what the impact of the downturn is on the leaders and the laggards of the media industry.
HDFC Standard Life wants children to dream
HDFC Standard Life has launched its new Children's Plans campaign. The campaign has been conceptualized and scripted by Leo Burnett and directed by Prakash Varma of Nirvana Films.The film opens on a child who while looking through a book on space, expresses her wish to become an astronaut. When the father tells her that she will have to travel by a rocket, she suggests that her uncle pays for the expenses. The father then assures her of a secure future and promises to fulfill her dream by saving money till the time she grows up.
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