HDFC Standard Life wants children to dream

HDFC Standard Life has launched its new Children's Plans campaign. The campaign has been conceptualized and scripted by Leo Burnett and directed by Prakash Varma of Nirvana Films.The film opens on a child who while looking through a book on space, expresses her wish to become an astronaut. When the father tells her that she will have to travel by a rocket, she suggests that her uncle pays for the expenses. The father then assures her of a secure future and promises to fulfill her dream by saving money till the time she grows up.

by Campaign India Team