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Sep 03, 2024
Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Feb 01, 2024
PHD retains HP’s global media account
The retention continues a relationship that began in 2009
Oct 19, 2021
Boman Irani believes HP's OMEN will pave the way for a brighter future
Watch the film conceptualised by Wieden+Kennedy Delhi here
Aug 02, 2021
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
Feb 25, 2021
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process
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