hyperpersonalisation

1 day ago

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.

Mar 04, 2019

'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.