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Moves and wins roundup: Week of 11 March
Read all the latest news from the marcomms world including updates from Havas Media, Cheil, Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, IAMAI, Pepperfry and Zee Media Corporation here
IAMAI India Digital Summit: Piracy goes beyond financial losses, eroding societal trust in the digital realm
On the second day of the summit, Arpan Banerjee, India Operations, Alliance For Creativity & Entertainment and founder, Content Advisory Group, unveiled the stark realities of piracy, detailing compelling reasons to champion the defence of industries, innovators, and cultural diversity in the digital realm
The hesitation in metric dependence stems from a lack of trust: Experts
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
Vivek Malhotra appointed chairperson of IAMAI's digital advertising council
Arun Srinivas and Bharat Gupta are co-chairs
IAMAI labels TRAI's revenue-sharing plan as a threat to internet innovation
Argues against over-regulation of OTT service providers
IAMAI launches an Indian EdTech Consortium (IEC) to uphold code of conduct
Byju’s, Simplilearn, Unacademy, upGrad and Vedantu among other EdTech players are a part of the consortium
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