The board members of Internet and Mobile Association of India's (IAMAI) Digital Advertising Council (DAC) have been announced.
Vivek Malhotra, group CMO, India Today Group, has been elected as the chairperson of the council.
Arun Srinivas, director and head - ad business, Meta, and Bharat Gupta, CEO, Jagran New Media, have been appointed co-chairs.
The leadership team has been tasked with guiding the digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. They will also be looking at implementing Unified Standard Measurement, Cookieless Future and Affiliate Best Practices.
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