icc cricket world cup
38% of urban India discovered brands they were earlier unaware of during the World Cup: YouGov study
The study also revealed that 67% of urban India is following the tournament
Weekend Watch: New Balance urges English cricketers to 'make their mark' at World Cup 2019
Watch the film here
Star Sports keeps the fun coming with another ‘Mauka’ film
Watch the film conceptualised by Star Sports here
Campaign India Power Play: MRF
Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015
Campaign India Power Play: Castrol
Soma Ghosh, vice president (marketing) India and South Asia, Castrol, explains the brand's plans for the ICC Cricket World Cup 2015
Weekend Fun (1): Brands take to cricket with the World Cup in sight
View campaigns by Micromax, Gillette and more. Also features Samaa TV's (Pakistan) response to Star India's ad for the India-Pakistan World Cup
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