Campaign India Team
Mar 03, 2015

Star Sports keeps the fun coming with another ‘Mauka’ film

Watch the film conceptualised by Star Sports here

Keeping up with its tradition of releasing a new TVC at the end of every India match this Cricket World Cup, Star Sports has rolled out its latest ‘Mauka’ (chance) film. This time the film looks to create buzz ahead of India’s game against the West Indies.

The film begins with expectant Pakistani and South African fans sitting in front of a television set as India wins again. Angered by what he has seen, the South African says, “Ghanta Mauka”.  Once again, the distraught fans are interrupted by the ringing of the door bell. This time, it is not another fan, rather a shipment from Yepme.com with West Indian jerseys in them. As they excitedly try their jerseys on, the delivery man from Yepme.com reminds them to play holi, seeing how they will never get the chance to burst their crackers.

The film ends with a digital shot of a preview of the upcoming match with a voice over creating buzz for the game.

Credits:
Client: Star Sports
Creative agency: Star Sports

Aslo read:
Star Sports releases follow up of firecracker film ahead of India vs South Africa 
MMGB: Star Sports now pits India versus the rest of the world
Star Sports looks to amplify World Cup buzz 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

20 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

22 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

22 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.