icc world cup 2023
Dec 12, 2023
Rahul Dravid tops the ICC Men's ODI World Cup celebrity endorsements ranking 2023
The volume of ads featuring celebrity endorsements saw a spike of 55% over the 2019 edition of the tournament
Nov 27, 2023
215 new brands advertised in ICC World Cup 2023 over 2019: TAM report
The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited
Oct 12, 2023
Cricket fever on the airwaves: ICC World Cup 2023 and its resonance in radio advertising
Experts share their game plan for the ongoing ICC Men's World Cup and how brands are increasingly looking to leverage radio advertising's reach and effectiveness, thereby contributing to the anticipated increase in AdEx for this quarter
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