ikea
Ikea’s India play: Why online comes before the big store
The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.
IKEA’s ad proclaims that closets are for clothes, not people
‘The Closet’ poignantly captures the challenges endured by the LGBTQIA+ community, urging everyone to embrace inclusivity.
Ikea transforms household chaos into organised harmony
Watch the films conceptualised by Leo Burnett Orchard here
Rapid fire with Ikea's Anna Ohlin
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Ikea awards global ad account to McCann
The account will be run out of McCann Spain, which also works on the regional account, and will span all 31 countries that Ingka Group operates in
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I-Com Global Summit 2022: It’s important to separate trust from sentiment and reputation
Edelman's Yannis Kotziagkiaouridis was in conversation with Ikea's Erik Fägnell and Simone Page
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