indian outdoor advertising association
AAAI and IOAA join hands to channel OOH advertising growth
Clients will be able to move agency only after clearing outstanding dues
OOH industry: In search of one currency
Even as outdoor players develop their own measurement systems, a universal currency to measure reach is still awaited, contend practitioners and advertisers
PrintWeek India Conclave to showcase power of print
Day-long Conclave in Mumbai will feature discussions on the use of print and its role in building brands
OOH spenders say an accredited SOP is the only way
IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January
IOAA and Campaign India to conduct a session on OOH Advertising
The breakfast session will be held on 4 January 2012 in Campaign India's office
IOAA reviews implementation of standard practices for OOH
Several reports from various members were noted where a two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period
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