indian premier league
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
IPL ads get a data makeover: What it means for brands
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.
Unacademy showcases bloopers from the IPL, urges children to learn from mistakes
Watch the film conceptualised by Lowe Lintas here
IPL postpones 2021 edition after Covid-19 cases emerge in 'bio-bubble'
BCCI to do 'everything in its powers' to arrange for the secure and safe passage of all the participants
IPL brand value dipped by 3.6% to Rs 45,800 crore in 2020: Study
Mumbai Indians retained top spot among brand value for most valuable franchise
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