indian premier league

20 hours ago

India's athlete endorsements touch INR 1,224 crores in 2024: Report

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

Mar 07, 2025

IPL ads get a data makeover: What it means for brands

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.

May 04, 2021

IPL postpones 2021 edition after Covid-19 cases emerge in 'bio-bubble'

BCCI to do 'everything in its powers' to arrange for the secure and safe passage of all the participants

Mar 10, 2021

IPL brand value dipped by 3.6% to Rs 45,800 crore in 2020: Study

Mumbai Indians retained top spot among brand value for most valuable franchise

Nov 02, 2020

ASCI investigates liquor brand extension advertising during IPL

Complaints against eight advertisements have been registered over the last month