Advertising Marketing Digital Research and Rankings
Campaign India Team
18 hours ago

India's athlete endorsements touch INR 1,224 crores in 2024: Report

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

While cricket sponsorships dropped by 4% in 2024, non-cricket sports exhibited a strong 19% growth, reaching INR 1,811 crores in value. | Images credit: GroupM ESP

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

IPL ads get a data makeover: What it means for brands
Advertising
Mar 07, 2025
Vinita Bhatia

IPL ads get a data makeover: What it means for brands

ICC gets Shah Rukh Khan to promote Men's ODI World Cup
The Work
Jul 20, 2023
Campaign India Team

ICC gets Shah Rukh Khan to promote Men's ODI World Cup

GroupM report: Indian sports sponsorship industry grew by 14 per cent in 2017
Media
Mar 21, 2018
Campaign India Team

GroupM report: Indian sports sponsorship industry ...

After associating with team India, Byju's becomes ICC's global partner
Marketing
Feb 08, 2021
Campaign India Team

After associating with team India, Byju's becomes ...

Just Published

At its core, ‘Careless People’ is a cautionary tale of disillusionment
Advertising
4 hours ago
Christina Garnett

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

WPP acquires InfoSum to drive AI-based data offer
Advertising
4 hours ago
Shauna Lewis

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Is your Gen Z nostalgia marketing going off-target?
Advertising
5 hours ago
Abhilash Madabhushi

Is your Gen Z nostalgia marketing going off-target?

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.

Digidarts expands to the Middle East
Advertising
1 day ago
Campaign India Team

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.