indian premiere league
Breaking news: IPL partners Colors for special shows
The Indian Premier League (IPL) has partnered with Colors to launch a series of new entertainment initiatives to attract more fans into the IPL fold.The IPL on behalf of its franchisees has entered into a licensing deal with the GEC, wherein Colors will launch a series of entertainment shows around IPL and IPL players, that will not only play out during the 45 day IPL 2010 season, but in the post season period as well.
IPL matches to be telecast Live on YouTube
Google India today announced an agreement with the Indian Premier League and its licensing partner Global Cricket Ventures that will enable it to live stream all the action from latest season on a dedicated IPL channel on YouTube at www.youtube.com/ipl. Under the terms of this agreement, Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising on www.youtube.com/ipl and on www.iplt20.com (the official website of IPL).
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