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Jan 22, 2010
Breaking news: IPL partners Colors for special shows
The Indian Premier League (IPL) has partnered with Colors to launch a series of new entertainment initiatives to attract more fans into the IPL fold.The IPL on behalf of its franchisees has entered into a licensing deal with the GEC, wherein Colors will launch a series of entertainment shows around IPL and IPL players, that will not only play out during the 45 day IPL 2010 season, but in the post season period as well.
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