indias got latent

When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
14 hours ago
Nidhi Mehta

When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

2 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

3 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Axis Bank redefines PIN security with the Devanagari script

5 Axis Bank redefines PIN security with the Devanagari script

Neuromarketing: Game-changer or gimmick for Indian brands?

6 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Tanima Kohli: Breaking stereotypes to deliver impactful ads

8 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Grey's Ketan Desai to head Monks India

9 Grey's Ketan Desai to head Monks India

Farming for change: How innovative marketing is reshaping India's agricultural landscape

10 Farming for change: How innovative marketing is reshaping India's agricultural landscape