initiative
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Campaign Asia-Pacific Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Nike splits US$1 billion media account between PMG and Initiative
PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade
Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix
Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners
Essence gets Bharati Joshi, Kunal Danda and Vinish Mathews
Joshi will lead the agency's product offering, Danda to lead its Mumbai office, and Mathews will head the Google partnership
Initiative names Apac president
James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020
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