inside the ad

Feb 20, 2025

When your ex gets married, Fastrack has you covered

INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.

Feb 17, 2025

From finfluencers to insiders: How Equentis is owning trust

INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.

Feb 04, 2025

Piramal Finance evaluates real loans, real stories in latest campaign

INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.

Dec 11, 2024

Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety

INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

Sep 26, 2024

Banking on sound: Ujjivan's sonic strategy for financial inclusion

INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?

Sep 20, 2024

Britannia’s equal parenting campaign: Does it hit the right spot?

INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?