integrated marketing
The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
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LS Digital expands global footprint with US push and strategic acquisitions
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
Starcom Worldwide appoints Vineet Sodhani as GM - integrated marketing
Starcom Worldwide has appointed Vineet Sodhani (pictured) as general manager – integrated marketing. He will be based in Mumbai and will report to Sandeep Lakhina, COO-South Asia, Starcom Worldwide.In this newly created role, Sodhani will be the leader on delivering integrated marketing communications offerings to clients of Starcom Worldwide.
Starcom launches marcom training programme
Starcom Mediavest Group has partnered with Mumbai based K J Somaiya Institute of Management Studies and Research to launch a 10 month long integrated marketing communications programme. Titled SSIMCAP-360, the course is targeted at graduates and working professionals aspiring for careers in marketing and communication, and aims to give a 360-degree grounding of the same.
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