integrated marketing
Pitches for matches: Brand campaigns uphold the IPL excitement
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
LS Digital expands global footprint with US push and strategic acquisitions
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
Starcom Worldwide appoints Vineet Sodhani as GM - integrated marketing
Starcom Worldwide has appointed Vineet Sodhani (pictured) as general manager – integrated marketing. He will be based in Mumbai and will report to Sandeep Lakhina, COO-South Asia, Starcom Worldwide.In this newly created role, Sodhani will be the leader on delivering integrated marketing communications offerings to clients of Starcom Worldwide.
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