Starcom Worldwide appoints Vineet Sodhani as GM - integrated marketing

Starcom Worldwide has appointed Vineet Sodhani (pictured) as general manager – integrated marketing. He will be based in Mumbai and will report to Sandeep Lakhina, COO-South Asia, Starcom Worldwide.

In this newly created role, Sodhani will be the leader on delivering integrated marketing communications offerings to clients of Starcom Worldwide.

Starcom MediaVest Group offers clients the circle of advantage that include specialist disciplines in rural marketing, digital marketing, retail branding, OOH, mobile marketing among others. Vineet will help clients make optimum use of these service offerings by working closely with account management teams.

Speaking on the appointment, Lakhina said, "Marketers’ needs are constantly evolving and they are actively looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Vineet will help us identify clients’ needs and work with client servicing teams to offer clients an integrated approach to marketing."

He added, "The wealth of expertise Vineet brings along is bound to give our clients an edge in reaching out to their consumers. We are delighted to welcome him on board."

Sodhani joins Starcom Worldwide with 14 years of experience, half of which he spent at Hansa Research. Prior to that he has worked with Sterling Holidays and AC Nielsen. At Hansa, Sodhani has had various roles including an international stint. Most recently he was AVP- marketing at Hansa.