intelligence
Why 5G broadcasting could be the next big opportunity for agencies
VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.
LS Digital launches Research as a Service to offer market intelligence
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
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Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
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We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe has set its sights on India’s dynamic agency landscape, but will smaller players buy in? The company’s director for product marketing spills the beans to Campaign.
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Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
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