Locobuzz targets INR 100 crore revenue in the next 18 months

Locobuzz has launched CMOVerse.ai, a generative AI-powered marketing intelligence tool to help brands extract real-time insights from social media data. CMOVerse.ai converts social and digital chatter into structured, actionable intelligence for brand marketers.

The new tool can deliver daily insights into brand performance, sentiment shifts, competitor moves, and emerging trends. It can compile this data within hours—a task, which, the company states, a traditional market research would take weeks to complete.

Locobuzz is an enterprise software company specialising in digital customer experience management known for its CX management platform that automates customer experience journey. The company launched the new tool, CMOVerse.ai, at its 10th anniversary celebration function held in Mumbai, last week.

The global social media analytics market was valued at $17.72 billion in 2024 and is expected to reach $107.02 billion by 2032, growing at a 25.2% CAGR through 2025 to 2032, according to a report by Stellar Market Research. This industry category is undergoing a transformational change with the entry of artificial intelligence (AI) in social listening and analytics during the past few years. The AI in social media market was estimated to be valued at $1.64 billion in 2023 and is projected to reach $5.66 billion by 2028, according to a report published by ReportLinker.

Some of the top global vendors vying for a piece of this growing pie, according to a Zapier list, include FeedHive, Buffer, Flick, Predis.ai, Publer, ContentStudio, Hootsuite, and StoryChief. Even the market in India seems to be bustling with activity. For instance, recently, a media monitoring software solutions provider Wizikey introduced an AI-powered news and social media monitoring solution that tracks YouTube, X, and Instagram, while integrating with Google Analytics to offer business metrics analysis.

Some of the other tech-vendors in India which offer AI-powered social media monitoring and analytics for brands include Bengaluru-based Frrole.ai, Mumbai-based QuickMetrix, and a Mohali-based software development firm Debut Infotech, which offers AI-based agents for social media monitoring for brands.

Locobuzz currently serves over 350 brands across telecom, aviation, automobile, FMCG, banking, and retail sectors. The company informs to have grown by 50% year-on-year during the past five years and has set a revenue target of INR 100 crores to be achieved within the next 18 months. Going forward, the company plans to expand the reach of the newly launched tool, CMOverse.ai, across Southeast Asia, the Middle East, and the USA.

Attended by over 150 CMOs and marketing professionals, Locobuzz’s 10^th anniversary celebration event also saw the launch of a coffee table book that captures its business presence and the future of digital customer interactions.