interactive
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
Huella Services introduces NEXad, a CTV product with interactive features
This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.
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Emami appoints Interactive Avenues to handle digital media
Account won post a multi-agency pitch
Clio Awards 2010 announces call for entries
The Clio Awards for advertising and design have announced a call for entries for its 2010 edition.The online entry system for the Awards are open and submissions will be accepted at www.clioawards.com. All the creative work published between January 1, 2009 till March 2010 is eligible for entry. Submission deadlines and event details will be announced later this year.
32 Indian entries make The One Show finals
Ogilvy & Mather India continued their award march with 10 of their entries being announced as finalists at The One Show. Finalists have been announced only for the Interactive and Design categories. Ogilvy’s finalists in Design are as follows:
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