interbrand
Dark humour, desensitisation, and the Gen Z disconnect
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?
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World’s top brands lost a whopping $3.5 trillion in value creation
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.
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Interbrand’s ‘Arenas’ concept aims to redefine competition across sectors
Interbrand India and South Asia’s CEO, Ashish Mishra, reveals to Campaign how this initiative is now central to the consultancy’s branding playbook.
Amazon, Microsoft, Spotify fastest growers in Interbrand's Best Global Brands ranking
Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20.
'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra
Key lessons from the Interbrand workshop on Best Indian Brands, 2019 – the definitive guide to India's most valuable brands, at the recently concluded Star FLOW fest
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