Research and Rankings
Campaign India Team
Oct 10, 2024

World’s top brands lost a whopping $3.5 trillion in value creation

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

Although Apple retained its #1 position as the most valuable brand, it suffered nearly 3% loss of value this year. Image source: Apple.

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