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Candyman Sourzzz: Where kids outwit grown-ups, one candy at a time
The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.
GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report
Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.
How brands are gearing up to celebrate India’s 78th Independence Day
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
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Mullen Lintas to handle creative duties for ITC’s Fabelle
No multi-agency pitch involved
The big fat Indian wedding reaches the Metaverse
5 and 6 February saw a wedding each, with brands such as Coinswitch Kuber, ITC and Matrimony.com being part of the celebrations
End your day on a sweet note with Sunfeast Dark Fantasy
Watch the films conceptualised by the in-house team here
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