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Sep 27, 2024

Candyman Sourzzz: Where kids outwit grown-ups, one candy at a time

The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.

Aug 23, 2024

GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report

Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.

Aug 14, 2024

How brands are gearing up to celebrate India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Feb 08, 2022

The big fat Indian wedding reaches the Metaverse

5 and 6 February saw a wedding each, with brands such as Coinswitch Kuber, ITC and Matrimony.com being part of the celebrations

Nov 01, 2021

End your day on a sweet note with Sunfeast Dark Fantasy

Watch the films conceptualised by the in-house team here