jiocinema
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Feb 14, 2025
JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
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Nov 18, 2024
Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
Mar 07, 2024
JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket
Nov 16, 2023
JioCinema forays into kids' entertainment
Aims to offer content spanning over 3,000 hours of diverse content, featuring global franchises and homegrown Indian IPs
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