jiocinema

4 days ago

Reliance Disney merger: A game-changer for ad agencies, not without risks

SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

Mar 07, 2024

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Nov 16, 2023

JioCinema forays into kids' entertainment

Aims to offer content spanning over 3,000 hours of diverse content, featuring global franchises and homegrown Indian IPs