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Dec 02, 2024
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
Nov 05, 2024
Marketers bet big on brand-building, not just quick wins
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
May 27, 2024
Goafest 2024 partners with D&AD to offer masterclasses
Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.
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